The 5 Best Email Marketing Software Providers in Dubai
We’re always looking to expand our business, and one underrated way we can do that is by reaching out to potential customers through their email.
However, having multiple extensive lists of people you are regularly reaching out to can be hard to keep track of, and even harder to improve.
Thankfully, Dubai has access to multiple software that optimize this task so you can efficiently roll out your strategies without taking too much time out of your day.
To find out which ones are the best, we went and asked around to give you Dubai’s best email marketing software.
How much does it cost to buy email marketing software in Dubai?
The cost of buying email marketing software depends on the fee structure of the software, the benefits included, and how long you will be using it.
Most email marketing software is bought on a subscription basis that is paid monthly.
To help you get started, we have made a table that includes the email marketing software we’ve included in this list, along with their rates.
How We Picked Dubai’s Best Email Marketing Software in Dubai
Before we get right into our list of the best email marketing software in Dubai, here are the factors we considered for our entries on this list:
1. Salesforce Pardot
| Criteria | Rating |
| Effectiveness | ★★★★☆ (4/5) |
| Service Quality | ★★★★★ (5/5) |
| Accessibility | ★★★★☆ (4/5) |
| Software Features | ★★★★★ (5/5) |
Touted as a full-service marketing automation solution, Salesforce Pardot is a behemoth of email marketing software because it stands strong and almost incomparable in its breadth of features.
Its AI-based tools for making decisions, and its seamless social media integration are just some of the highlights of this software’s features that more than doubles the return of a quite steep investment for businesses.
However, its high subscription price, which can go up to almost fifteen thousand dirhams, is really not enough to justify the effectiveness of the software for smaller-scale businesses.
It can also lead to them struggling to earn enough profit for the engagement that they can get through email marketing, which can be lethal for small enterprises.
It is redeemed, fortunately, by its service quality specifically new user onboarding service, credit cardless free trial option, and 24/7 customer service support.
We also love that the software does not require installations. Salesforce Pardot is entirely accessible through our own browser.
However, things take a downturn when we need to use it without our computers. Its lack of separate software means that it does not have its own app, which is essential when accessing it through our smartphones.
Pros
- Full range of software features for email marketing
- Excellent customer service features and quality
- A limited free trial option is available
Cons
- The high subscription price is not practical for small businesses
- Its lack of installable software means it is not optimized for smartphones
Customer Reviews
I enjoy using Pardot
“I enjoy using Pardot. I will say it is taking me a bit to learn all the functionality but there are a lot of good online resources to learn how to use the product. We use the engagement studio for email campaigns and use Pardot as our only resource to send all marketing emails. We also use it to build out dynamic lists and pull reports on how our emails are resonating with certain audiences.” – Lauren Garufi, App Exchange
Pardot has grown in sophistication
“Pardot has grown in sophistication since I first used it four years ago. Really enjoy the Engagement Studio. I do wish there were more advanced options for social media posts–I’d like to be able to tag teammates when posting. I also wish there was an easy way to filter out operational emails from marketing emails when running campaign reports and in the marketing manager dashboard. Other than that, Pardot has been game-changing for our firm.” – Kirsten Ly, App Exchange
2. Campaigner
| Criteria | Rating |
| Effectiveness | ★★★★☆ (4/5) |
| Service Quality | ★★★★☆ (4/5) |
| Accessibility | ★★★★★ (5/5) |
| Software Features | ★★★★★ (5/5) |
Competitive pricing with a wide range of software features coupled with an impressive menu of third-party software, Campaigner prides itself on its powerful workflow designer that lets users customize how they want to do their email marketing.
Its email marketing system lets users create mass-marketing campaigns targeting large email lists, and it also automates many of the menial tasks that can cut down time spent on these kinds of tasks.
While these features can not only improve efficiency but also engagement and reach with its targeting lists, Campaigner is definitely for midsize and large businesses that are looking to scale up their email marketing tactics.
It’s not for businesses with operations that are ready for such ambitions. It would rather be suited for email marketing software for a system that integrates more general-purpose marketing automation tools.
We are also somewhat disappointed with its service features as it takes a more hands-free approach, leaving users to learn the software with just online resources for onboarding.
However, it makes up for it with its intuitive productivity-focused user interface that we can customize according to our workflow.
With Campaigner, it’s easier to plan out strategies and execute them. The software is made to be flexible and understands that each business has a different approach to email marketing.
Pros
- Productivity-focused UI
- Made for mass-marketing and scaling up
- Workflow designed to automate menial tasks for efficiency
Cons
- The design is not made for new and small businesses
- The onboarding process is left up to the user
3. HubSpot Marketing Hub
| Criteria | Rating |
| Effectiveness | ★★★★★ (5/5) |
| Service Quality | ★★★★☆ (4/5) |
| Accessibility | ★★★☆☆ (3/5) |
| Software Features | ★★★★★ (5/5) |
With a special focus on the entire customer journey and tracking and optimizing, HubSpot Marketing Hub is more than just an email marketing software, it has become an invaluable marketing tech.
It has accumulated 194 thousand users in over 120 countries, including the UAE, and voted into the number one spot in 291 categories for user case studies, making it one of the most accomplished software we have on this list.
This email marketing software’s effectiveness is up there with the greats, especially for small and midsize businesses looking for a solution that integrates customer relationship management, email marketing, and many more.
However, its steep subscription plans really make it hard for businesses of this size to justify the monthly cost of its services.
On top of that, its overload of software features is both a good thing and a bad thing. While the pros are obvious, the downside is that the learning curve awaiting new users is as steep as the subscription price.
And speaking of its software features, it includes tools and automation for sales, marketing, content management, operations, and many more.
HubSpot Marketing Hub has evolved and grown into software that expertly handles email marketing strategies while optimizing many other tasks needed for businesses.
Pros
- Vast software features for email marketing and many more
- Great for small and midsize businesses
- Ranked highly by many of its users’ case studies
Cons
- High subscription prices
- Steep learning curve
4. Mailchimp
| Criteria | Rating |
| Effectiveness | ★★★★★ (5/5) |
| Service Quality | ★★★★☆ (4/5) |
| Accessibility | ★★★★★ (5/5) |
| Software Features | ★★★★☆ (4/5) |
Considered to be a longtime player in the email marketing space and one of the most recognized names on our list, Mailchimp has steadily made improvements throughout the years, growing beyond its core services.
But despite its position as a longtime top email marketing solution, Mailchimp’s late expansion into other tools and features means that its offerings are more or less half-baked compared to other options.
We were disappointed that its expansion to many different tools and features has led it to take away some features that were once available on its free version from before.
However, its ready-to-use email templates and helpful reports still prove to be effective and comprehensive despite other competitors’ innovations in the space.
Where it shines is in its accessibility. Its respectable free version is more than enough to get a small business email marketing team off to a good start.
On top of that, Mailchimp’s user interface is significantly one of the easiest software we have used. We were able to pick up the ropes quite easily because of its intuitive tools and layout.
And speaking of its features, we love that it offers web hosting plans, AI tools for quicker content generation, and automation of emails to boost personalization based on browsing and purchase data.
Pros
- Easy-to-use software and user interface
- A longtime presence in the email marketing space
- Respectable free version
Cons
- Expansion has weakened its free version
- Some features are half-baked compared to other competitors
Client Reviews
I’m getting started slowly but find it easy to navigate
“I’m getting started slowly but find it easy to navigate. I recognize the possibilities are endless. I look forward to growing and improving my business with Mailchimp. Thank you!” – Knox Mountain Pottery Works, Shopify
Everything abo MautilChimp has been pretty awesome
“Everything about MailChimp has been pretty awesome. I’m a self-taught user, not incredibly techie, and it’s been a great experience. I accidentally named my audience one thing and haven’t learned how to undo it yet, but that’s on my end. Their feedback reports are wonderful! So much data to analyze to determine if you’re communicating effectively. I love it!” – Edward Bowles, Google Review
5. Brevo
| Criteria | Rating |
| Effectiveness | ★★★★☆ (4/5) |
| Service Quality | ★★★★★ (5/5) |
| Accessibility | ★★★★★ (5/5) |
| Software Features | ★★★★☆ (4/5) |
Rapidly expanding its services after its separation from its Sendinblue branding, Brevo is now continuously evolving itself from a basic email marketing package to a more comprehensive marketing hub.
It successfully integrates third-party software to provide a holistic set of marketing tools fit for businesses looking to get started with its marketing arm.
Because of this, Brevo has software features that include customer relationship management tools and advanced automation capabilities for content creation.
On top of that, its effectiveness is inarguably one of the best as it has managed to win multiple awards, including the 2023 MARTECH Breakthrough Award and the Sales and Marketing Technology Award in 2023.
And since it is competitively priced compared to the entries on this list, small to midsize businesses will be able to make out of this software. However, its lack of tools for scaling up makes it less suitable for big companies and enterprises.
When it comes to its service quality, we love how accessible it is. It has customer support that is available not only through calls but can also be accessed via SMS and WhatsApp.
It also has a great free version that equips users with enough tools to at least get started on its email marketing strategy.
Pros
- Award-winning email marketing software
- Integrates third-party software to offer a holistic set of marketing tools
- Competitively-priced
- Great free version of the software
Cons
- Lacks tools to scale up marketing strategies
- Not effective for bigger companies and enterprises
FAQs about Email Marketing Software in Dubai
We hope this helped you find the right email marketing software in Dubai. If you’re looking for more marketing services and guides, then check out these articles: