Video marketing is a great way to increase engagement with your content and generate more trust among your audience as a business owner.
But it’s not enough to just upload videos regularly. You need to create a strategy that works!
With no clear goals or direction, you’ll quickly lose steam and miss out on what video can bring to your marketing efforts.
The good news is that there are some simple steps you can take toward creating a video marketing strategy to achieve business growth and gain an edge against your competitors.
1. Create a posting schedule
If you’re going to be creating content frequently, it’s important to know when that content will be posted. You can even create multiple posting schedules for different types of content (like one for blog posts and one for videos).
Scheduling your posts helps you achieve consistency in your brand’s messaging and prevents any gaps from appearing in the conversation with your customers.
This is also helpful if you have multiple writers or contributors on staff since it makes sure each person has a consistent stream of work to do.
2. Include tutorials and demos
While it’s important to provide a demo of your product, don’t stop there. If you’re able to demonstrate how easy it is for your audience to use your product in real life, even better.
In addition to showing them how the product works, show them how they can use it in all sorts of everyday situations.
For example, if you’re selling a gadget that automatically opens doors while entering buildings (like some hotel doors), show someone using that gadget as they walk into an office building or through an airport security line.
Or if you sell makeup products like lipstick and lip glosses that claim they’ll make lips look fuller without having any fillers added, then demonstrate this effect by putting on lipstick and lip glosses with no filler in front of a camera.
3. Tell stories
A story is a powerful way to engage and persuade your audience. It’s easy to understand why.
People naturally want to know how things work, so telling them a story that explains something from start to finish is a great way to keep them engaged and make them feel like they’re part of something bigger than themselves.
In fact, stories are used in all kinds of marketing materials—from commercials, advertisements, billboards, and more—because they help people connect with brands on an emotional level.
4. Show off your personality
Your voice is a big part of your brand, so you want to ensure that your videos sound like they’re coming from you.
At the same time, this may mean putting on a persona. If you’re selling luxury goods, you can come off as a credible and trustworthy source if your voice sounds elegant and sophisticated.
You may think that using a professional voice actor would be the answer—but for many brands, it’s better (and cheaper) than hiring someone else to speak on their behalf. You can also use tools to record and edit your own recordings!
5. Incorporate customer-generated content (CGC)
Customer-generated content (CGC) can be a powerful tool for building your brand and increasing engagement. CGC is any content that comes from your customers—it can be photos, videos, testimonials, or reviews.
Some businesses might be hesitant to ask customers to create their own content because they don’t want the risk of receiving a negative review or comment.
But if you approach it in the right way and only ask for positive feedback and ideas, you can use customer-generated content as part of your video marketing strategy without fear of backlash.
You could ask customers to submit photos of themselves using your product or service in different situations. For example: “I took this photo using my new camera from XYZ store!”
You could also ask them why they chose certain products or services over others so that other potential customers will know what features are most important when making their own purchasing decisions.
If someone has had a particularly positive experience with one of your products or services, let them tell the story!
6. Optimize videos
To ensure that your video marketing strategy is successful, it’s important to optimize for SEO. Optimizing for SEO means using the right keywords in the title and description of your videos.
You can use relevant keywords in your videos’ titles and descriptions to help people find them more easily on search engines. That way, you’ll be able to drive traffic back to your website and increase engagement with potential customers by making it easier for them to find what they’re looking for.
When creating titles and descriptions for YouTube videos, use keyword-rich filenames or tags that are short yet descriptive of what the video is about (e.g. “How to Make An Appointment” versus “We Appoint People Here”).
This will help viewers find their way back to you if they stumble upon one of your videos while browsing through channels or searching related terms online!
Now that you know how to make a video marketing strategy, it’s time to give your own videos a try. Don’t forget that creating video content is a lot of work!
It takes time, money, and effort to do well. So it’s advisable to outsource a creative agency for making remarkable video content suitable to your brand image.
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