How Do I Build A Website For My Business?
With the rise of technology and the widespread use of the Internet, companies can get more traction by utilizing these advancements. In fact, building a website can also serve as an additional advertisement for your business.
Here are some steps that you can take in coding or building your very own website. Alternatively, should you desire, you can also just hire an agency or dedicated set of developers to do this tedious process for you!
Pick A Domain Name
A domain name is what determines the address of your website. Aside from that, it can also serve as a good reminder for clients or potential customers about your company.
We recommend it to be short and catchy, or it could just be the name of your business. To gather the most clicks, you can also try to make an SEO-friendly domain.
A good tip in creating a name that can easily pop out in a regular web search is to add keywords of geographical location, if possible. For example, a car insurance company would make a domain name like “dubaicarinsurance.com”
You can also avail the expertise of specialized SEO companies to guarantee the reception your website will be garnering!
Also, check the list of established domains to avoid any repetition or legal disputes over copyright.
Get A Web Server
Web servers are responsible for hosting your website. This means they will essentially be responsible for providing the necessary services and technology to keep your site afloat.
Popular hosting sites include GoDaddy and DreamHost. There are also options where you are the only web page they maintain– which is much more expensive.
We recommend looking for a web server that has a reasonable price range and services offered. In addition, make sure they have an easy-to-reach customer support chat or hotline in case of issues.
Also, try making sure that your server can make your website available for most, if not all the countries around the world without the use of a VPN. This makes your business more visible to a bigger audience.
If looking for an actual web hosting company feels a bit daunting, you can try hiring an IT services company that can look for or manage a server and do maintenance on your website as well.
It’s Time To Get Designing and Planning!
Creating a website requires a lot of planning and coding. There are tutorials and resources online that can walk you through making it from scratch.
However, you can also hire extra help for coding or planning how your website will look. We advise making the necessary data, such as contact information, location, and what your business primarily deals with, easy to read.
Looking up guides and tips on how to properly market your company is also a big plus. Start by cooking up an introduction to what you do.
What products do you sell? Do you engage in providing specific services to a set of clients?
Make sure to properly convey these to your readers. An additional tip from us is to give them the most information you can without overwhelming them.
For example, you can take a look at how travel agencies market their services. They rely on providing customers with huge amounts of information so they could avail their offers.
You can also show how your company operates.
Start from how you treat your employees. Photos of retreats, activities, and more can give a good impression to future clients.
Remember: presentation is key!