Public Relations and Digital Marketing Trends for 2022
The digital world is changing at a rapid pace. As tech giants, like Google and Facebook, continue to dominate the consumer landscape, we’re seeing new trends emerge.
These trends are how businesses will gain an edge against their competitors and achieve business growth. So what will public relations and digital marketing look like in 2022?
1. The Rise of Affiliate Marketing
Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
In contrast to referral marketing, which is also based on revenue sharing but involves direct coordination between the advertiser and the publisher (affiliate), with affiliate marketing, advertisers work through intermediaries, who receive commissions for their own sales achieved under their direction.
2. Authentic Influencer Partnerships
It’s always important to remember that the goal of any partnership, whether it be a traditional influencer or a more organic one, is to create genuine connections between your brand and its target audience.
This is why authenticity has become such a crucial element in the success of influencer marketing campaigns.
Authentic partnerships are those where both sides are genuine in their pursuit of both parties’ best interests—not just in terms of achieving ROI goals but also in terms of creating positive brand experiences for consumers.
The same goes for other types of partnerships.
If two brands are partnering up with each other simply because they want to make money off each other’s name recognition or popularity, this could result in negative consequences for both parties involved (and even potential legal action).
In order for an influencer partnership to succeed on all fronts, you have to take time to get to know your partners well before working together at all.
3. Long-Form Content for Blogs
One of the biggest trends in PR for 2022 and beyond is long-form content for blogs.
Content that’s longer than a press release will have a much higher chance of being shared on social media, read by people, and even shared via email if it’s interesting enough.
This is precisely why marketing agencies today use strategies such as SEO (Search Engine Optimization) for content—to ensure a brand’s viewers and audience stumble upon their content in search engines.
That’s because people are no longer interested in reading short articles with only one or two paragraphs’ worth of information. They want more depth and detail on any given subject.
Research shows that readers are more likely to share content over 1,500 words (the sweet spot seems to be around 1,900) because they feel like they’ve gotten their “money’s worth” since it took longer than usual to read through everything.
4. Podcasting will continue to grow
Podcasting will continue to grow in popularity moving forward in 2022.
Podcasts are a great way to build your personal brand, as they allow you to create content that’s unique, interesting, and engaging.
They give you the chance to showcase your expertise on a specific topic or industry, building trust with your audience and creating a community that follows you.
The best part is that this medium is not restricted by time or location, as listeners can listen at their convenience, wherever they are—In their car during their commute home, while exercising at the gym, or even while cooking dinner at home with friends or family members.
5. Shorter pitches will become the norm
Pitches that are under 500 words are more likely to be shared and retweeted, especially on Twitter where users will only see the first 140 characters of a tweet.
Short pitches also have a higher chance of being read in full, which means you’ll get the attention of more journalists and influencers if you can get your message across concisely.
Especially in a world active on social media, this continues to be the trend in 2022.
6. Decentralized PR
Decentralized public relations (PR) is a shift from the traditional PR model to a more flexible one, allowing you to use your assets in new ways. So what does decentralization mean for public relations?
Decentralized PR is geared toward building stronger relationships with your audience, who are now able to interact with you directly through platforms like Twitter and Facebook.
By establishing yourself as an authority figure in this way, consumers will seek out information about your company because they trust your opinion on topics related to their interests.
Furthermore, it’s all about trust! Brands that have built up trust with their audiences are using decentralized PR as part of an overall plan to build relationships with customers (and potential customers).
For example, companies like Tesla Motors have used social media channels like Twitter and Instagram in order to reach out directly to those who are interested in electric cars—and those people have responded positively by buying them!
Public relations and digital marketing are two of the most important areas for any business owner, and understanding the trends in these fields is important for anyone who wants to stay ahead of the curve.
More business resources:
Best Business Consulting Firms in Dubai
Firms for the Best Employment Lawyers in Dubai